BLOGS

How to Protect Customer Data Privacy in Digital Marketing
21
Sep 2022

By Cosmocrat Software Solutions

How to Protect Customer Data Privacy in Digital Marketing

Every website collects the information about the website visitor. It is not possible to get business in the absence of client’s data. But the at the same time this is prone to get attacked by the cyber criminals who try to get the data for selling it to third parties as well as can make use of this data for ransom.

This is essential for a digital marketing services company to safeguard its client data. With no control on cybercrime and its operators it is vital to keep every bit of data collected by you safe in any condition in order to keep the faith of your customers in your operations.

Need to Protect the Customer Data:

It is the wonder of internet that the data transfer process is extremely quick and accurate but at the same time it is a threat if the data handling is not done with utmost care. If it is not done then you might lose the customers and are also liable for legal action to face, as there are the regulations enforced by General Data Protection Regulation act (GDPR), California Consumer Privacy act (CCPA) and other regulatory bodies, region specific. These regulatory bodies and acts have made a penalty provisions.

Vital Steps to Protect Customer Data:

The prime responsibility to keep the customer data protected in order to avoid the penalties under different acts lies on SEO Digital Agency. Following are the steps suggested to be exercised for the customer data security.

1. Collection only Vital Data: It is wise to collect only limited vital data which is required for the process of digital marketing. This will increase the faith of your customer in you. Limited data pertaining to customers is less prone to attract the attention of hackers. A due care is required for CRM App installed in mobile as through these apps all the data available in mobile is on high risk. So the Digital Marketing agencies are required to conduct periodic Audit to avoid such things.

2. Limit Data Access: In an organization the access to customer data by the employees is to be kept limited as it reduces the chances of data liking as well as there the entire manpower in an organization is not trust worthy. In addition to the access to the numbers limiting the data segments will ensure higher safety.

3. Password Management Tool Implementation: the human resource in the organization authorized for the data access and handling must make use of password management tool. This will provide better cyber security to the data. The password selected must be difficult so that the possibility of breaching the security is least.

4. Restrict the use of Data Silos: Data silos are used for data analysis but a judicious use is to be made as the use of silos increases the data vulnerability to a large extent. By the use of silos there is every possibility of data pieces storage at unsecured and unapproved applications. This puts the data at the risk of data breach.

5. Frame security standards: A data is only safe if the tool used is secure. If SaaS is used as a tool to handle the data it may be on risk as the tool is not that safe. So it is recommended to frame the security standards by using authentic tools which comply with SOC2 or ISO 27001 standards which recommends continuous monitoring and upgrading of their security protocols.

Conclusion:

Data collection is mandatory but its security is equally important in order to avoid the customer drift and to avoid penalties also.

Cosmocrat Software solutions are a trustworthy Digital Marketing company. Leave your worries aside in respect to data security by selecting us as partner.

Recent Blogs

How to Protect Customer Data Privacy in Digital Marketing
How to Protect Customer Data Privacy in Digital Marketing
21 Sep 2022
Marketers Approach for Redesigned Facebook
Marketers Approach for Redesigned Facebook
07 Sep 2022
Appropriate level of Marketing Investment
Appropriate level of Marketing Investment
02 Sep 2022
How Do You Determine The Valuation of a Digital Advertising Agency
How Do You Determine The Valuation of a Digital Advertising Agency
29 Aug 2022
Online Store Sales Boost Through Shopify Marketing Expert
Online Store Sales Boost Through Shopify Marketing Expert
24 Aug 2022
Best way to use hashtags effectively on social media
Best way to use hashtags effectively on social media
19 Aug 2022
10 Best E-Commerce platforms for your online store
10 Best E-Commerce platforms for your online store
10 Aug 2022
What is the next big things in AI?
What is the next big things in AI?
10 Aug 2022
How to do video optimization for social media
How to do video optimization for social media
02 Aug 2022
Why your business needs a search purpose strategy
Why your business needs a search purpose strategy
28 July 2022
In 2022 The Best tools to manage Instagram account and followers
In 2022 The Best tools to manage Instagram account and followers
18 July 2022
What are the ultimate guide for responding search ads?
What are the ultimate guide for responding search ads?
11 July 2022
Change the face of Local Store, how important is social media marketing
Change the face of Local Store, how important is social media marketing
27 June 2022
You All Need to Know About the Difference Between HTTP & HTTPS
You All Need to Know About the Difference Between HTTP & HTTPS
21 June 2022
How to improve online marketing strategy for business growth
How to improve online marketing strategy for business growth
17 June 2022
How to Optimize Your Website for Business-to-Business Lead Generation
How to Optimize Your Website for Business-to-Business Lead Generation
10 June 2022
What Is A Hook Rate?
What Is A Hook Rate?
04 June 2022
5 Ways to Do Marketing without Budget in 2022
5 Ways to Do Marketing without Budget in 2022
30 May 2022
5 Simple Tips for Getting the Best Driven Results in Digital Marketing
5 Simple Tips for Getting the Best Driven Results in Digital Marketing
23 May 2022
Crucial SEO Reporting Tools
Crucial SEO Reporting Tools
20 May 2022
How Digital Marketing Can Intensify Your Brand Value
How Digital Marketing Can Intensify Your Brand Value
17 May 2022
Best Way To Promote Your Business Online
Best Way To Promote Your Business Online
12 May 2022
How to Build a Good Social Media Marketing Strategy
How to Build a Good Social Media Marketing Strategy
09 May 2022
The 5 Types of Influencers You Need to Know
The 5 Types of Influencers You Need to Know?
05 May 2022
User Experience in Digital Marketing!
User Experience in Digital Marketing!
23 April 2022
Digital Marketing's Effect On Various Industries
Influencer marketing in Digital World
18 April 2022
Digital Marketing's Effect On Various Industries
Digital Marketing's Effect On Various Industries
11 April 2022
Be a Tech-Savvy Digital Marketer
Be a Tech-Savvy Digital Marketer
08 April 2022
Why do Ads Play A Major Role In marketing?
Why do Ads Play A Major Role In marketing?
05 April 2022
Search Engine Optimization Techniques
Search Engine Optimization Techniques
01 April 2022
How Financial Services Can Use Digital Marketing
How Financial Services Can Use Digital Marketing
30 March 2022
Evolution of Digital Marketing
Evolution of Digital Marketing
28 March 2022
Blog Content Strategies
Blog Content Strategies
24 March 2022
Developing Interests With Pinterest Marketing
Developing Interests With Pinterest Marketing
15 March 2022
Develop Content Marketing Strategy
Develop Content Marketing Strategy
11 March 2022
Attract Visitors To Your Site With These Steps
Attract Visitors To Your Site With These Steps
05 March 2022
Digital Marketing For Travel Sector
Digital Marketing For Travel Sector!
04 March 2022
Planning A Blog Post: What Should You Do
Planning A Blog Post: What Should You Do?
01 March 2022
Blockchain and Digital Marketing
Blockchain and Digital Marketing
28 Feb 2022
Web Development Trends To Sustain In Future
Web Development Trends To Sustain In Future
25 Feb 2022
How Digital Marketing Revolutionized The Music Industry
How Digital Marketing Revolutionized The Music Industry
18 Feb 2022
Effective Ways To Promote E-commerce App
Effective Ways To Promote E-commerce App
09 Feb 2022
Digital Avatar And The Marketing Benefits
Digital Avatar And The Marketing Benefits
05 Feb 2022
Tips for sending your clients winning proposals
Tips for sending your clients winning proposals
04 Feb 2022
Learn about Local SEO
Learn about Local SEO
02 Feb 2022
2022 Social Media Challenges
2022 Social Media Challenges
01 Feb 2022
Marketing Lessons We Learned During The Pandemic
Marketing Lessons We Learned During The Pandemic
28 Jan 2022
Improve Your SEO as a Digital Marketing Agency
Improve Your SEO as a Digital Marketing Agency
17 Jan 2022
FOMO in Entrepreneurs
FOMO in Entrepreneurs
15 Jan 2022
How a startup should stand against fierce competitors
How a startup should stand against fierce competitors
12 Jan 2022
Why Business Should Use Social Media
Why Business Should Use Social Media
11 Jan 2022
B2B and B2C Marketing
B2B and B2C Marketing
08 Jan 2022
CRM In Digital Marketing Agency!
CRM In Digital Marketing Agency!
07 Jan 2022
Podcasts and it’s importance in Digital Marketing
Podcasts and it’s importance in Digital Marketing
05 Jan 2022
Why Video Marketing is essential for Digital Marketing
Why Video Marketing is essential for Digital Marketing
03 Jan 2022
Digital Marketing Important for branding
Digital Marketing Important for branding
30 Dec 2021
Google Seo Update 2021
Google Seo Update 2021
29 Dec 2021
PPC in Digital Marketing
PPC in Digital Marketing
23 Dec 2021
Importance of Graphic Designing in Digital Marketing
Importance of Graphic Designing in Digital Marketing
15 Dec 2021
Why Startups Need Digital Marketing Strategy?
Why Startups Need Digital Marketing Strategy
06 Dec 2021
Digital Marketing or Traditional Marketing what would suit your Business?
Digital Marketing or Traditional Marketing
02 Dec 2021
Are Blogs Effective For Marketing Growth
Are Blogs Effective For Marketing Growth?
23 Nov 2021
How to enhance audience engagement digitally
How to enhance audience engagement digitally
08 Nov 2021
Upscaling business with Cosmocrat
Upscaling business with Cosmocrat
01 Nov 2021
×

Company Profile

Bonanza Offers
×

For more offers