Facebook is most popular social media platform. Its popularity is reflected by the users, as high as 2.93 billion. In July Mark Zukerberg hinted for news feed of Facebook. The Facebook News feed is now spitted in two tabs:- The Home Tab and Feeds Tab.
The content on Home Tab is recommended to the users according to their activities on the App. The Feeds Tab provides the content which is from the people, groups and media pages followed by the user. The redesigning is done with intent to make it simple and easy for the users to get their desired and favorite content.
This will keep the Facebook in competition with TikTok. The For You Page of TikTok makes use of the interest of user to show the content on subsequent pages to appear only from the pages the user regularly follows.
Facebook is potential marketing platform. The Facebook news feed is highly relevant for digital marketers to get the audience and also it is easy to maintain the audience on it.
After pandemic there is an increase in the creator market place. It means Facebook need to be in cut throat competition with creator tools like TikTok, Linkedln, Pinterest and Instagram.
The user gets it as a first tab on opening App. Home tab will provide the content the user is habituated to follow these can be the posts from peers, friends and relatives. The content is ranked in order which is more relevant to the specific user. Home tab content priority goes to Reel and Stories.
This shows the content from the groups, communities and pages followed by the user. Ads are also shown on Feeds. So Feeds tab is the most potential to give a boost of marketer’s product and brand. The focus is to be kept on the audience already connected and need to be delighted.
Digital Marketers are recommended to act in the following manner, in order to get positive response through the media in its new version.
it is not possible of any social media platform to bring the changes at the expense of Digital Marketers interest, so this change needs to welcomed and the approach is needed to be varied a bit.
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