17 Jan 2022
How can customer reviews improve your SEO as a Digital Marketing Agency?
Reviews can work as a great opportunity for anyone who has known your business to publicly share the services or products they enjoyed from you and also share their customer experience. It also depicts that it is safe to indulge in your business. If customer reviews are used wisely, it can help in boosting SEO ranking and build a good trustworthy relationship between the audience and business.
The inclusion of reviews - even bad ones - is vital for brands who want to cultivate customer trust in today's competitive SEO market. Marketing professionals would be wise to capitalize on the organic search traffic that creates 53% of all trackable website traffic.
Here are some ways on how you can boost SEO by leveraging customer reviews
Pay attention to off-site SEO
Off-site SEO refers to building up links through different techniques that leave a digital footprint of your business outside your website. Even though on-page SEO provides organic search and traffic, opportunities through off-page shouldn’t be ignored either.
The relevance, authority, and trustworthiness of a brand are measured by off-site signals such as links from other websites. These signals can be improved through reviews, which are one of the most consistent channels offered by marketers. Off-site factors usually have the higher ranking weight. A page's rank will likely always be determined by factors like relevance, trustworthiness, and authority, and a strong online presence can help businesses meet all three of those criteria.
Making a profile on a third-party site can also be a great way to drive traffic. Mainly because when someone will search for reviews of a particular brand, the third-party sites will appear at the top of the search results.
The majority of third-party online review sites have high authority and trust levels, thereby making them a valuable source of brand reviews. By establishing a strong flow of visitors alongside your organic traffic, focus on referral traffic to strengthen your SEO efforts.
As a result, referral traffic could be a key competitive advantage. It's a free source of qualified leads that can even improve your organic search performance.
Add reviews to the website
Your web properties can use reviews as content sources. You can display them on your website in order to diversify your content and to add relevant text to your pages, benefitting both your website's organic page ranking and your traffic.
Each page becomes more text-heavy when reviews are added. The extra text provides Google with more context for your page, enabling them to decide if it is worth showing for that user's query. That is what makes your page more valuable to them.
Star ratings instantly help researchers build trust over your business as these golden stars become the fortune of your work. Earlier reviews in the form of comments were in trend. However, star ratings are a convenient way of showing how much customers have appreciated your service or product.
Long-tail search queries
Despite getting less traffic, long-tail keywords tend to get more conversions because they are more focused. Even if your product solves every possible use case or problem, it is still extremely challenging to list every possible descriptor. As a result, your customers will be able to share their authentic experiences with your products through product reviews.
Cosmocrat Software Solutions considers all these aspects before implementing the SEO strategies for your business. With the right expertise and techniques, Cosmocrat Software Solutions assists in building up a business online presence.